Yearly Archives: 2018

The buyer displays embroidery designs and color combination used on wall hangings.

As a small district in interior Sindh, Umerkot has a limited a market space for rural artisans to expand their handicraft business to be able to reach large consumer groups.  To expand this outreach, twelve Sales and Marketing Agents (SMAs) from among the rural artisans in Umerkot, were facilitated with a market exposure visit to Mithi and a two-day Capacity building Training. This exposure opportunity aimed at building artisans’ awareness on new market trends and consumer demands outside of Umerkot district and familiarizing them with product pricing, bargaining with middlemen and customers and creating market linkages that will enable a sustaining business environment for these  women artisans from remote villages of Umerkot.

Buyers at the Mithi marketplace warmly welcomed the SMAs from Umerkot and made them comfortable enough to display their finished products, the materials with which they were produced and prices at the foreign market. The artisans were overwhelmed with joy to see their traditional embroidered and appliquéd products being well-received and valued among buyers in Mithi.

Potential buyers and renown retailers of Mithi, such as, Nathoo Raam Block Printing and Handi Crafts, Mama Handi Crafts, Waswani Handi Crafts and another local entrepreneur, met with the Umerkot artisans and showed them their own products as well to give them an idea of the product cycle, latest market trends and best selling products. These experienced retailers further shared tried and tested, successful, marketing techniques with the artisans to enhance their business circle, networks and advertising skills. This was a new learning for the artisans and they openly welcome it as it would surely help in building their handicraft enterprises.

Most of the handicrafts salesmen in Mithi encouraged the SMAs to invest in producing new products by using locally available raw materials and fabric. One of the local entrepreneurs displayed his new range of products, including purses, handbags and pouches, made from shawls that are easily available in local markets, of different designs at his finishing unit and told them how popular these products were.

During the visit, the SMAs from Umerkot received an order of hundred cushions from a popular Mithi retailer, Loveraj Handicrafts. The artisans dealt with confidence and professionalism with their customer and assured him that the order given would be timely completed, with utmost attention to quality.

I gathered innovative ideas to strengthen and increase the work of rural artisans. We had limited access to buyers before. I am confident that our handicrafts will be sold in the urban markets in good price now.,

expressed Naz Pari, SMA from Village Talo Malo, Umerkot.

Rizwan Iqbal from Community World Service Asia welcomed the guest speakers and students during the opening session.

In recent years, the world has become increasingly aware of the disastrous impacts of natural hazards and climate change. In an effort to minimize the damages and adverse consequences caused by natural forces, humanity has united together time and again with global frameworks and commitments. The Sendai Framework for Disaster Risk Reduction and Goal 11 of the UN Sustainable Development Goals for 2015-30 are some of the key commitments global communities are working towards.

As signatories to these global commitments, Pakistan is compelled to make advances in its investments and efforts in Disaster Risk Reduction (DRR) and to draw a roadmap for its successful implementation and streamlining into national policies and development goals.

Guided by its strategic priorities and in pursuance of Pakistan’s national DRR agenda, Community World Service Asia conducted a two-day DRR conference and a one-day exhibition in collaboration with the University of Sindh in Jamshoro and Provincial Disaster Management Authority (PDMA) in Sindh, Pakistan in October (2017). This was the first of its kind conference ever to be conducted on DRR in the country.

This conference is the initial step in building awareness [of DRR] amongst people. The two-day conference and one-day exhibition will help develop participants’ understanding with regards to DRR and the important steps that must be taken for it. The awareness they are receiving can be incorporated in their future plans of working on DRR,

expressed Mohammad Ali Sheikh, Director Operation of PDMA, Sindh, who was guest speaker at the DRR conference in Sindh.

Professor Dr. Fateh Muhammad Burfat, Vice Chancellor, University of Sindh, officially opened the event and welcomed an audience of 383 participants, including 300 men and 83 women, at the national conference which was held at their University campus in Jamshoro. The conference gave a platform to climate specialists, relevant scholars, educationalists, government representatives, civil society members, humanitarian and development practitioners and students to speak on the topic and share ideas and experiences on DRR, its implementation and benefits.

A large number of students, academia members and local NGO representatives attended the conference. Participants at the conference and exhibition varied between experienced DRR and DRM practitioners and those planning to work on DRR in the future. Local and international organizations such as Kacchi Community Development Association, Oxfam, Muslim Aid, Participatory Village Development Program, University of Peshawar, Malteser International, Municipal Committee Bolhari, Tearfund are among the many that participated in this national event.

The broader objective of the conference was for participants to generate awareness and information on DRR and share the good practices and lessons learnt in the application of DRR while working with communities around the world. Through this, Community World Service Asia aimed to encourage networking between those involved in DRR and to avoid the duplication of DRR efforts, particularly in Sindh. This broader objective was further divided into more specific aims that were outlines in the conference agenda:

Ghazala Nadeem[1], DRR Expert, gave an introduction to the conference and exhibition and explained its objective to the audience,

CWSA is co-hosting this Conference and one day exhibition in collaboration with University of Sindh and PDMA, sharing knowledge, experience and efforts on the subject to a wider range of stakeholders envisaging opportunities for future collaborations, building on the past investments and avoiding duplication of DRR efforts & resources.

In addition, the Director of PDMA Sindh shared the overall functions and role of PDMA Sindh in the field of DRR and Disaster Risk Management (DRM). The Director also oriented participants on PDMA Sindh’s future plans, such as district disaster mapping and the establishment of Rescue 1122 at a district level.

We are also in the stage of planning to establish a Provincial Disaster Management Institute which will aim at disseminating knowledge in relation to DRR.

Over twenty guest speakers from various organizations and fields shared their knowledge on specialized aspects of DRR and DRM. Presentations ranged from Urban Search and Rescue Project to Research on Local Capacity Building on DRR.

The first 24 hours following any disaster are the golden hours for saving lives. For this reason, National Disaster Management Authority, Pakistan initiated the establishment of Urban Search and Rescue (USAR) teams in different parts of the country,

shared Col. Aijaz, General Manager ConPro Service, at the DRR Conference. He further added that the USAR teams are capable of national and international assistance in sudden onset of disasters. The members of the USAR teams are trained by a pool of internationally trained instructors.

However, there is a need to further advance the teams; refresher courses and joint exercises of the existing teams need to be conducted to update knowledge and skills of the team members.

Abdul Qayoom Bhutto, Director, Pakistan Meteorological Department (PMD), ilustrated PMD’s Early Warning System (EWS) of DRR.

PMD’s EWS of DRR mitigates the potential damages for sustained socio-economic development from various natural hazards including floods, cyclones, landslides, drought, heavy rains and more. We have a combination of technology and associated policies and procedures designed to predict and mitigate the harm of natural and human-induced disasters. To further advance the functions of PMD, continuous coordination among stakeholders at all levels are required.

The Sendai Framework recognizes that while the State has the primary role to reduce disaster risk, responsibilities should be shared with other stakeholders including local governments, the private sector and non-governmental organizations (NGOs). Moreover, social work students have to be knowledgeable of the Sendai framework of action to be able to intervene in disaster related problems,

shared Dr. Ibrar, University of Peshawar, during his session on Social Work and the Sendai Framework for Disaster Risk Reduction. On both days of the presentation-based conference, the discussions and question-and-answer sessions facilitated participants’ engagement on Disaster Risk Reduction and Disaster Risk Management (DRM) issues. These discussions were an effective platform to engage the youth, encouraging them to use their enthusiasm and skills in DRR and DRM projects. The participants shared their vision for inspiring and equipping students for DRR and DRM and developing a task force to respond to any future district-level emergency.

What did the conference achieve?

The conference helped bridge the gap between DRR professionals working on field and DRR experts researching on DRR-compliant infrastructures. Attendants left the conference with a greater knowledge of disaster resilience and management, which would help strengthen and develop organizational structures on the theme. Some were also able to discuss prospective partnerships and collaborative work. Ideas such as possible collaborative trainings for District Disaster Management Authority staff and university volunteers on Urban Search and Rescue were also highlighted. Moreover, the participants discussed promoting research-oriented DRR initiatives among each other.

Both structural and non-structural DRR initiatives would benefit communities by bringing technical and social research into practice. Participants agreed that it is important to establish effective policy and legal arrangements for mainstreaming DRR into safety regulations, like building codes, and other development laws. Not only would this help protect people from the adverse impact of natural disasters but it would also support the availability of appropriate financial and technical resources for DRR at local and national levels.

To highlight the good work of local, national and international organization in the area of DRR in Sindh, Community World Service Asia organized a one day Exhibition showcasing best practices and visibility material on the initiatives taken so far. A number of organizations had set up stalls at this exhibition held at the Sindh University and provided live demonstrations of emergency and relief services. This initiative helped in promoting the various DRR models practically and also acted as a bridge connecting researchers, students and NGOs to work in a collaborative way.

Omar Qayyum, a student of the Social Work Department of the University of shared,

The National DRR Conference and Exhibition was an unprecedented event conducted in University of Sindh. This was a new learning experiencing for all of us, as [DRR] is a very important topic. It is vital for the [social work] department since we will be able to play an active role in promoting DRR through our social work. It further enhanced our knowledge in how to keep ourselves safe from the natural disasters which are continual and often unpredictable.

Rashid Hussain, another student, corroborated,

We now know which organizations to approach for information or aid at times of disasters. The guest speakers shared their valuable contribution in the field of DRR. As a social worker, I will be able to share my learning about preparing oneself in times of emergencies with local communities. I plan to research on future trainings on disaster management so that I can volunteer my services if any emergency situation arises.

The National Conference on DRR was highly appreciated and the various stakeholders of DRR interventions have been encouraged to enhance and increase their work on helping build disaster resilient communities and decrease disaster impacts through informative workshops and engaging discussions conducted during the three day event.

[1] As one of founding member of ‘Resilience Group’; a young dynamic consulting house, Ghazala is providing disaster risk reduction expertise and consultation to various national and international organizations, especially I/NGOs, in the areas of Disaster Emergency Response, Risk Management, Capacity Building, Architecture & Programme Development. Ghazala has been involved in (regional) tsunami research along Makran & Sindh coast with national & international organizations/ experts, results and activities are available http://iotic.ioc-unesco.org/1945makrantsunami

Farmer families in Badin trained in Kitchen Gardening through Clay Pitcher Technology with the purpose to grow vegetables

Many rural communities in Badin have benefited from Community World Service Asia’s and CFGB’s Food security project, which started in 2015. This initiative seeks to ensure food security and sustainability in rural areas by providing villagers innovative farming skills. By doing this, they are positively impacting the community sustainably by guiding them on how to acquire their own necessities rather than merely distributing tangible products such as food kits or shelters. Through the project, villagers are encouraged to become self-sufficient instead of dependent on external assistance.

Using various methods, the project is equipping rural communities of Badin with essential knowledge on health, nutrition, and sustainable agriculture. The project recently held a Farmers Festival for women farmers to celebrate World Food Day and the achievements of these farmers over the last two years. The festival featured many performances, including poem recitals, song competitions, and two didactic dramas enacted by local children and the village’s theater group, which has been formed as part of Community World Service Asia’s projects in the area. More than three hundred and fifty women from Union Council Khairpur Gambo and Pangario of Badin and fifteen elementary school students from the same area participated in the festival. The children (students) enlightened the attendees at the festival on the  importance of kitchen gardening, tree plantations, good nutrition, environment conservation and the history of World Food Day through tableau performances. Representatives from the National Rural Support Programme (NRSP), Participatory Village Development Programme (PVDP), Arche Nova, Society for Safe Environment and Welfare of Agrarians in Pakistan (SSEWA-Pak) and Local Support Organizations (LSOs) also participated at the festival.

I came to this festival because the project staff has become like family. They teach us so much that I respect them. When I received the invitation to this festival, I was very excited to attend the event. The atmosphere in this festival is delightful. It is a wonderful opportunity for us women to come out of our houses, enjoy ourselves, and learn. What we learn will help us change our lives,

remarked, Fozia Iftikar one of the farmers at the festival.

The mother of four children, aged between 4-11 years, Fozia deeply cares for her family. She hopes that her children will be able to learn vocational skills that will help them in the future but has not yet been able to find an opportunity for them. Fozia lives in Shukaraldin, a rural village of Badin, where her husband works as a farmer on a small plot of his own land. Due to the nature of his work, Fozia’s husband does not earn a steady monthly income. Fozia explained,

After every six months, my husband sells whatever crop he has been growing on the land, and we live off the profits. However, we have to wait for that income since some crops, like cotton and peppers, take six months until they are ready to sell.

Fozia is not able to do full-time work because of her young children, but she does sewing at home. She rarely receives sewing commissions, and when she does, they are usually from relatives. Thus, the family’s main source of income is through her husband’s farming. The family is dependent on the water and weather for their crop’s wellbeing, creating an unstable financial foundation for the family.

Two years ago, Fozia started growing a kitchen garden after the team came to her village and began to teach the community about health and nutrition. They encouraged the villagers to create kitchen gardens so that families would have food security and eat more healthily. Fozia shared,

We learn a lot from the project team who taught us about health and hygiene. Because of this teaching, my family has been able to prosper. We didn’t know anything about growing vegetables until they taught us about it. My family did not pay any attention to health, but now we are all very interested in this matter.

Community World Service Asia holds teaching sessions in Fozia’s village once or twice a month. The staff teaches the community members about agricultural techniques so that kitchen gardeners will be able to maintain their produce. Sessions for men on  fishing and other food-gaining practices are also held.

Fozia confidently asserted that it is easy to maintain her kitchen garden, and she appreciates the change—in terms of finances and health—that it has brought in her family.

I am very happy,

she expressed,

I like eating my freshly grown vegetables. The healthiest diet for my family is to eat our homegrown vegetables.

Ever since Fozia’s family has been eating homegrown vegetables, the family has had some extra money, initially used to purchase vegetables. They use it on other household necessities, such as oil, sugar, clothes, and the children’s school books. Moreover, when Fozia’s kitchen garden has excess vegetables, she either sells them to generate more income, or she gives them to people who do not have any food.

Fozia has also noticed that her family’s health has improved. She estimates that in a year, there may be one or two illnesses among her children, but no more than that. Furthermore, she noted that her family is much more energetic than they were when they ate vegetables from town.

This kitchen garden has had positive effects on my family. We eat clean and healthy food which has improved our health,

Fozia declared.

Fozia’s children did not like eating vegetables before, so the family often ate lentils, the children’s favorite meal. Fozia did not know the nutritional value of vegetable before. However, after Community World Service Asia began holding sessions in her village, she discovered that their diet was unhealthy. Now, the family consumes vegetables at least once a day rather than only once or twice a week as they did previously. After Fozia began attending the sustainable farming sessions, her family has much more variety in their diet.

The vegetables that we used to buy in town are grown with polluted water, and they were always several days old when we bought them. On the other hand, the water I use to grow my vegetables at home is clean, safe water. Our homegrown vegetables are much fresher than the ones in town. We grow all sorts of vegetables at home, such as tomatoes, cauliflowers, pumpkins, squash, and many more. Homegrown food is optimal for my family’s wellbeing.

Rural women have been trained in kitchen gardening under the food security project. Fozia Iftikhar is just one of many women who have benefited from the project. Another woman farmer, Heeri, from village Prem Nagar, Jhudo, expressed herself at the farmers’ festival,

The kitchen gardening training build our skills and knowledge in growing vegetables at home. Before this, we always had to buy vegetables from the nearby market which was not only tasteless but also difficult to purchase due to high prices. With the kitchen gardening training and vegetable seeds provided by the livelihoods team, we are no more dependent on our men to fetch vegetables from the nearby market.

 She further added that the nutrition training also helped enhance inclination towards taking healthy and balanced diets through the food that is available to them.

Nasreen, another farmer, from Shukarddin Araen village, Jhudo, further added,

Kitchen gardening is a ray of hope for me and my family. My family enjoys fresh and chemical free vegetables from our garden. In addition, I have earned PKR 35000 by selling fresh vegetables in nearby markets. This has improved our standard of living.

The community will continue these kitchen gardens. We did not force this project on people. All we did was sensitized and mobilized them. People are beginning to realize the benefits of kitchen gardens themselves,

a staff member of the project assured.

Hundred percent of the target families have been trained in nutrition and kitchen gardening, providing fresh vegetables at the doorstep of villagers. Families were provided with vegetables seeds to grow in their kitchen gardens. This availability of vegetable at their doorstep not only increased diversity in their meals but also enhanced the quality and quantity of food consumption of the targeted families. A periodic survey report revealed that acceptable food consumption score of the targeted families have increased up to 70% at the end of second year of the project implementation. This was at 43 % initially. Through the teaching sessions in villages, the food security project staff hopes to see continued development in the communities of Badin. The change evidenced in the lives of village women, such as Fozia Iftikhar, reveals that the project is bringing the world one step closer to achieving the second sustainable development goal: Zero Hunger.

The use of visual communication in documents and presentations not only facilitates anchoring the attention of readers and retaining higher recall value but also makes content easy to comprehend; saving time and reducing reading fatigue. And most importantly, visual content incites a relationship of empathy and emotions between the reader and the subject or scenario described. Recognizing the value addition of this form of communication, there is an increased demand of more visual representation in reports, documents, and presentations in the aid and development sector as well. Reports with more visual data and information have higher readability and a greater acceptance by the audience. With the dynamics changing, the use of visual communication is becoming more and more essential.

Mehar Aftab Salma, Communications Officer in Aga Khan Planning and Building Service (AKPBS), Pakistan, rightly identifies these changing dynamics,

The way people consume their information is changing dramatically each and every day. With the rise in mediums such as blogging, live-tweeting, and video streaming, the way you reach your audience is never going to be the same again.

Mehar started working with the Aga Khan Rural Support Programme (AKRSP) when she was undertaking her Bachelors degree in Computer Sciences. She has been affiliated with AKDN for more than ten years now. “

I have worked under different agencies of Aga Khan Development Network. For more than six years, I was working with Aga Khan Rural Support Programme (AKRSP) in Gilgit, which focused on working for poverty reduction and socio- economic development. I am currently a Communications Officer at the Aga Khan Planning and Building Service, Pakistan (AKPBSP)

Today, it’s easy for information to get lost or overlooked if it is not in an easily consumable format. Integrating visual content into your regular and annual reporting can boost the level of information your audience can absorb and remember.

A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance you get to communicate your message,

says Mehar Aftab. She further elaborated that her field of work encouraged her to continue studying in a related field of her choice which allowed her to complete her Masters in Business Administration with specialization in Marketing.

The best part of my job is the different mode of communications I use to connect with the audience. We communicate through images, photo stories, case studies, news articles, videos and documentaries.

My role focuses on developing and sharing weather updates, monitoring media, developing quarterly e-newsletters, collaborating with other organizations on similar themes, drafting press releases and media briefs, development of IEC material for awareness raising, event and activity reporting and developing documentaries to share project challenges as well as successes.  In times of disasters, my role becomes that of an emergency communicator in which I am in continuous coordination with the program departments established close to or at the disaster area, for updates. In order to be accurate and updated with the right kind of information, I gather updates through phone or by travelling to the concerned area. By the end of the day, a situation report produced with details of the disaster and assistance being provided by AKDN agencies

.

Prior to the training, Mehar worked on Coral Draw, Photoshop and Publisher for photo designing and editing.

Having a basic understanding of the software, I managed to work on the software. There were times when I needed to go through some tutorials or ask a friend for technical help. Through a colleague, I got to know about the Visual Communications Course offered by Community World Service Asia. It immediately caught my attention and I wanted to attend this training as it was a good learning opportunity. The agenda of the training was delivering the theoretical and practical aspects of visual communications which I thought was very interesting.  The techniques and visual modes are constantly changing with time in the communications field. For this I believed that the training would help update us on concepts, knowledge and skills to deliver advanced and appealing visual content. In addition, I was expecting a platform of a diverse group of people from the communication and development world and an opportunity to share learning experiences with them.

My learning started from the day I heard about the training. I was eager to attend the training but it was difficult to leave my thirteen-year old daughter behind for seven days with my husband. The team was very cooperative and offered to accommodate me with my child. Hence with the support of Community World Service Asia’s team, I managed to maintain my work and motherhood balance,

shared Mehar with a smile.

During the seven-day training on Tools of Visual Communication in the Development Sector, conducted in Murree this July, participants were enlightened with basic knowledge and the technicalities of visual communications. This included theoretical sessions on the various terms, formats and new modes of communication as well as practical sessions on how to use basic and latest communication equipment and softwares to develop content and achieve effective visual communication.

I knew the basic handling techniques of DSLR. However, the minor details of how to capture an impactful picture with all details like framing, posture of sitting, focus of subject, bringing out the inspirational and motivational aspect of pictures was new to me in the training. In addition, the diverse group of people differed in theme of work, age and organizations. Their experiences were different and to know their experience and challenges and how they overcame it in their work was a wonderful learning opportunity.

There were many young participants in the training who were more experienced with camera and tripod handling. They helped me during the practical sessions on how to use the DSLR and with placing it correctly on the tripod and how to use the tripod most effectively. The most interesting learning for me was when a participant from Doaba shared his knowledge and practice at work. Doaba also works in disaster management. He shared that he publishes information on areas or people which have experienced living through disasters to raise awareness and share information. It was an innovative approach which I thought of initiating once I got back too. This will allow a comprehensive awareness to the reading audience.

The training covered all aspects of visual communications.

The session on video making was all-inclusive. The facilitator, Imran Lashari, briefed all participants on how to edit and add relevant coverage through the use of Premiere Pro, software for professional video production. Graphical inputs were explained to make videos appealing and effective. Participants were also trained to provide technical feedback when reviewing and finalizing documentaries.

Normally the development of documentaries and videos are out-sourced. The communications department is in constant correspondence with them delivering all details required to showcase in the videos. Mehar was unable to provide technical feedback prior to the Visual Communications Training. The final piece of video had to be reviewed in detail but Mehar lacked in technical knowledge, therefore was unable to share feedback in relation to the post-production of the video.

The team hired for documentary making consists of technical experts. The training assisted in enhancing knowledge in the technicalities of video making,

added Mehar,

After the training, I have worked on two documentaries with the consultant teams. One focused on disaster management is in its finalization process and the video footage for the other is being gathered. While sharing inputs, I analyzed all aspects and gave detailed reviews. The consultant team was quite impressed and recommended me to join a video production house. Moreover, we are making an animated clip for the community and school students focusing on avalanche preparedness. During its initial briefing with the consultant, I confidently shared descriptive ideas on how to capture videos to make the clip short and crisp.

There is a need to deliver the right kind of message through videos and pictures to make a real impact.

We develop a lot of IEC material for disaster preparedness, health, hygiene and safer habitat awareness and it includes manuals, brochures, posters and briefs which are printed and distributed in various communities.  The newly learnt skills will really support me in developing impactful content which will help in delivering effective messages to the audiences.

I am more confident on providing feedback on visual content I receive from teams or consultants now. Even while developing a presentation, I am more selective of which picture to use to relate perfectly with the written text. The understanding of connectivity has been built which has improved the quality of my work. The quality of our visibility material has improved exceptionally with this new found essence of innovation.